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The other main idea to grasp before you begin is that awareness items can carry more emotional charge for end-users than others. "That's something about the awareness market," said Katie Hammel, promotional market manager for Alliance Rubber Company, Hot Springs, Ark. "It's something that's personal, it's emotional," she noted. She stated that because people often have a personal connection to the cause being advocated, be it through themselves or a family member, they tend to care a great deal about the items provided. This care can be a powerful promotional tool, but should also be a cause for cautious work since you're likely dealing with something close to a lot of people's hearts.
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- Companies:
- Alliance Rubber Company
- BamBams
- Buztronics
Michael Cornnell
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