Home Economics
How putting logos in the kitchen helps build brands
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Maybe it's passé, even cliché to claim it as the heart of the home, but clichés are not born without merit. The kitchen is the epicenter of every house and it is where the action lives. Every day family members gather around to bond and share their stories. The hungry masses are fed, traditions are passed down, tears are wiped away and victories are celebrated. It is also where "household names" are born, bred and become trusted family mainstays. The shear number of logos and brands that find their way into the kitchen—donning shelves, appliances, gadgets and gourmet items—is enough to make marketing gurus giggle and distributor salespeople swoon.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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