Home Economics
How putting logos in the kitchen helps build brands
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THE TABLE HAS BEEN SET
With the economy still sputtering and consumer confidence at all-time lows, the average family is spending less time in restaurants and more time in the home cooking. As distributors, the key is getting eyeballs on the branded product. A great way to accomplish this is directing product into that most popular room of the house. "We are definitely seeing an increase in sales of kitchen accessories," noted David Goldfarb, marketing manager for Evans Manufacturing, Garden Grove, Calif. "As cooking in the home has increased over the last few years, so has the demand for kitchen accessories."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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