Home Economics

SAVE THE LEFTOVERS

When you distill it to its essence, the reason kitchen products are so effective in sending a marketing message is their lasting appeal and the high level of appreciation those who receive the product feel. When a frazzled mom or dad can simply pull out a kitchen helper that will make their job faster and easier, that promotional gift will be a stand out in their mind.

According to Goldfarb, unique and specialized utensils see as much use as spatulas and potholders, and stand out even more. "[Because] they are not prevalent in most kitchens, there is a wow-factor attributed to these new helpful kitchen tools," he said. "For example, [Evans Manufacturing's] Can Strain-it is designed specifically to drain tuna fish, vegetable and fruit cans. It is not a kitchen staple, but those that use it, love it."

Simple as it may seem, reaching the heart of the end-user is as easy as showing up in the heart of the home. "Kitchen products are used by everyone," Sumner said. "Most people gather in the kitchen area, so [a] logo will be seen with these items. Our products are made to last, the printing is of great quality [and end-users] don't get rid of them."