From Half-empty to Full
How to survive the โจpessimism and succeed โจwith name-brand โจbeverage companies
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1. Printing Details
Big brands can be fanatical about how their logos are printed, obsessing over even the most microscopic presentation details. Rightly so, since for a major brand even a slight difference in a logo can invalidate years of expensive marketing research, as well as risk legal harm to their trademarked designs. For this reason, careful proofing and communication about art expectations with your name-brand client is a necessity.
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- Companies:
- CleggPromo
- Co-Rect Products
- Visstun
Michael Cornnell
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