The Power of Positive Reinforcement
To keep top performers at their best, companies are rearranging their employee promotions and finding a way to give back at a lower price point. Below are three different categories that show you how to sell business gifts at the discount companies now expect.
HOUSEWARES
The traditional idea of household-themed business gifts is typically centered around higher price-point vanity items like picture frames, barware and electronics. "The trend moved away from corporate-type gifts like poker sets and cocktail shakers to household items that typically get used on a day-to-day basis, like coolers and blankets," said Neal Harper, chief operating officer, Logomark, Tustin, Calif. These more practical housewares are usually used for larger promotions. "A mass company gift is intended to create brand awareness through many different channels using the same item," said Harper.