365 Days of Drinkware
How to best use drinkware comes down to a million different factors, all kinds of whys and hows and whats that could be written about endlessly (or at least as long as a certain writer has a functioning keyboard and keeps getting a functioning paycheck). Answering these whys, hows and whats of the drinkware world is important, to be sure, but it's also important to keeps the whens in mind.
Time is something that typically gets attention in marketing writing in very specific ways, such as "16 Ways to Improve Your Rush Service" or "Fall Styles You Need Now!" It can also be useful to think about it in a more abstract way however, scanning along the calendar and your client's business cycles for business opportunities you might otherwise be missing. This is an especially relevant tactic with drinkware, a product category that is both massive and easily salable all year long. If your drinkware sales are lagging at certain sections of the year, or maybe you'd just like to be selling a little more, take a look at your yearly timeline and think: Are there important sales points in time that you could be missing?
If you aren't already hitting holidays with your drinkware programs, it's definitely something you should consider. The Christmas season, with its emphasis on both gift-giving and hot beverages like coffee and cocoa, is an obvious choice, but there are plenty of other worthwhile holidays.
"We sell a lot of stuff related to Earth Day, whether it be our items made of biodegradable plastic, or if the the color is green and they're just using it because cups are re-usable," said Jill Feuer, customer service manager for Gordon Sinclair, New Hyde Park, N.Y. She also mentioned the company does a lot of appropriately colored cups for both Valentine's Day and St. Patrick's Day.