How To Sell...Everything
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Sometimes, it simply isn’t obvious how to sell an item. Sometimes, it isn’t easy to find the perfect product for a customer’s promotion. Sometimes, no matter how great a product may be for them, the client may not see the benefit. There’s a lot to know in the premiums and incentives industry—products, markets, manufacturers, embellishment information—and clients depend upon distributors to supply all of this in an easy, digestible format. Try explaining to clients what PMS-matching is; most times, they stop listening after they hear the name.
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- Promotional Marketing
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