Hub Pen Announces Rebrand After 65 Years
Hub Pen Company, Braintree, Mass., has rebranded. After 65 years, the brand still stands by the same principles of quality product and customer service, but now the company has refreshed its logo, website and entire visual identity. In 2017, Hub Pen was acquired by Hub Promotional Group (HPG).
The rebranding marks the launch of HPG's new in-house creative marketing team led by Jason Lucash, the group’s vice president of marketing.
“Taking on the Hub Pen rebrand was a strategic first-step to elevate one of the group’s most popular brands,” said Lucash. “As we continue to bring new writing instruments and experiences to the market, now is the time to reintroduce Hub Pen to the modern world.”
The rebrand centers around one signature feature: a cursive-written—and animated where applicable—“Hub” logo, which reinforces the company’s tagline, “enjoy writing”.
“Our goal was to transform an iconic promo industry brand into something still welcomed and recognizable, but elevated,” said Casey Ouye, HPG's creative director.
“The new branding reflects a high-quality, dynamic and creative product and its value for customers,” added Lucash.