I'm Only Happy When it Rains
What's new and what's selling in the world of promotional umbrellas
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New Ways to Decorate
Decoration has always been one of the umbrella's greatest strengths, offering a huge, eye-catching space to display your client's designs. There are several new design innovations, however, that make decorating these big moving billboards an even better proposition. Thom Casey, online marketing specialist for Tex Visions, Carlisle, Pa., described one technique, called "Multisol L FR," that would be useful for umbrellas designed to provide shade from the sun, such as those used at the beach or a restaurant dining area.
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Michael Cornnell
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