I'm Only Happy When it Rains
"We work with a distributor who in turn works with a large soft drink company," he said. "This year's Super Bowl is right here in N.J., so we are super excited! They purchased many patio umbrellas that were digitally imprinted with their brand and images," he explained. "They are putting these all around NYC on hot dog carts, newspaper stands, etc. These are being used as eye-level billboards throughout N.Y.—a great marketing campaign."