For a Rainy Day
Ideas for earning with umbrella promotions
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How about this: Umbrella suppliers Dan Edge, national sales manager for Peerless Umbrella, Newark, N.J., and Helen Stromberg, president of Stromberg Brand, Peekskill, N.Y., offer some ideas on running effective umbrella promotions? This way, the next time you're pitching umbrellas, you can replace the "It stinks being wet" with "I heard about this promotion someone else did with umbrellas, and I think it will work for you as well." You'll get to make a sale, the client will get a great promotion, and no one has to worry about one more person joining the "vampire soap opera" marketing dreadnaught.
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- Companies:
- Peerless Umbrella
- Stromberg Brand
- People:
- Helen Stromberg
Michael Cornnell
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