For a Rainy Day
With a high perceived value and ample connection to luxury, you could do worse than an umbrella as a gift or reward item. Stromberg detailed a successful promotion where an upscale shopping mall used an umbrella as an incentive and gift to help increase sales during its opening. Mall patrons who spent over a certain dollar amount were allowed to purchase the umbrella for a mere $7. "They ordered about 2,500 umbrellas," said Stromberg. "They sold out after about a month." The umbrellas were specifically designed for shoppers, featuring not only the mall's logo, but a shoulder carrying strap so patrons would be able to browse stores unencumbered.