Promotions at trade shows and events should make a great impression when they’re first handed out, and continue to keep your client fresh in attendees’ minds days, weeks and months later. Here are some success stories from top suppliers.
HIT PROMOTIONAL PRODUCTS
A major tea company was trying to create mass buzz over their three new tea flavors being introduced at a large outdoor trade show event. They wanted something with impact that people would not only wear while on site, but also take with them and wear to promote their brand after that day. Additionally they wanted a special design that would get people talking. The Malibu Sunglasses were at the end-users booth at the event. Anyone who came over to taste the three new teas and fill out a quick survey would get a pair of these sunglasses for free. The tea company was out of sunglasses before the second day of the event. They had tremendous feedback on their new tea flavors and an incredible buzz because everyone that left their booth was wearing these sunglasses.
Provided by Krista Ward, director of marketing for Hit Promotional Products, Largo, Fla.
HUB PEN COMPANY
An insurance company was planning its annual sales summit and it wanted something to complement the tropical theme of the event. The sleek, slim-line Bermuda from Hub Pen was chosen in conjunction with an island-themed calendar to help the salespeople save the date for the annual event. The pen’s tropical flair with silver engraving provided the colorful, yet elegant statement the company desired. The pen could also be used to mark important dates on the calendar throughout the year.
Provided by Pam Baker, executive assistant for Hub Pen Company, Braintree, Mass.
ProSites Website Design, specializing in Internet marketing, devised a unique trade show promotion. They sponsored the use of Hi-Definition White Plastic cups for the trade show floor, each of which was imprinted with a QR code. By scanning the QR code, visitors of the show would learn what they had won. Every cup was a winner, but only one had a QR code that scanned to win the grand prize—an iPad. Because ProSites specializes in Internet-based marketing, using a QR code rather than a peel or scratch-off label was an effective way of tying the technology focus of their brand into their promotion.
Provided by Lisa Jacobe, marketing manager for Visstun, Las Vegas
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.