Imprinted Sportswear Show Atlantic City Apparel Styles Decorating

By Sean Norris

This year's Imprinted Sportswear Show in Atlantic City, held annually at the Atlantic City Convention Center, opened on Friday, March 8 at 10 a.m. Despite snowy conditions affecting travel in much of the Northeast, the show floor was packed by 11 a.m. "The show has been very busy, which is good—there haven't really been many lulls," said Cherish Tanner, senior marketing coordinator for L.A. T Sportswear, Ball Ground, Ga. She added that while many attendees were there to browse, many others were there to talk business. Mary Ellen Nichols, MAS, director of marketing communications for Philadelphia-based Bodek and Rhodes, agreed. "They want to talk turkey, they want to see what's applicable, and that means that there's activity, there's actual live business out there," she noted.