The 2013 Imprinted Sportswear Show in Atlantic City Featured the Hottest Apparel Styles and Decorating Techniques
For most exhibitors, though, the show was more than just a sales opportunity—it was a chance to interact with customers one-on-one. "We always find it exciting to come, not just to meet customers, but also to see what our customers are doing, what's available and the products that they use," Tanner said. "It helps us tailor our product for them better. It helps us to be a better manufacturer for them."
For more information about ISS Atlantic City or other ISS shows, visit www.issshows.com.