The 2013 Imprinted Sportswear Show in Atlantic City Featured the Hottest Apparel Styles and Decorating Techniques
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Sean Norris
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Nichols mentioned that fashion tees and athletic wear were popular among attendees, but performance apparel was garnering the most interest at the Bodek and Rhodes booth. "Performance wear is still going gangbusters, and experts say it's going to increase 19 percent over the next two years," she explained. "This is not a fad, this is indeed a trend—it's still going bonkers." Much of this surge in sales is the result of new markets adopting performance apparel, Nichols said. "More corporate accounts and even service accounts, teams and rec leagues are now going from basic cotton polos to more utilitarian wear that's going to make workers look better and perform better in the workplace and on the field."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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