In Need of Some Retail Therapy
Here's a fashion tip for those out there who consider themselves slightly challenged (or just completely uninterested!) in the style department: trends generally operate on a 20-year cycle. So in case you happened to be looking around, wondering why the youth are suddenly dressing like they just walked out of a Seattle garage circa 1994? Well, now you know. Everything from 20 years ago is now back to haunt us. Doesn't it just make you want to buy yourself some flannel, bust out those grunge albums and work up some angst? No? Ok.
Luckily, keeping up with the style zeitgeist isn't the only way to create wearable promotions that will actually be worn. By people. Outside their homes. The key is taking the cue from our retail counterparts—choosing accessible trends, recognizable names, and fabrications with added oomph—that will bring your promotion out of the back of the closet and into the light.
And the best part? There's no 20-year cycle to worry about. You can put these suggestions to use right here … right now (Hey! It's your tomorrow!).
1) Choose your trends wisely
We didn't say fashion-forward promotions were entirely out of the equation, did we? But according to Rachel Newman, director of marketing and sales for Hanes Branded Printwear, it does help to broaden your view on what's in to keep a promotion in rotation longer. "We incorporate fashion trends at a macro level so distributors have confidence in putting them in ongoing programs," she said. For example, as we mentioned, '90s-style flannel has come back around again this year. A distributor can take elements that characterize the look—button-down styling, softer fabrications, plaid patterns—and easily use them to give a promotion a more current feel. As Shelley Renning, general merchandise manager at SanMar noted, "We always try to be trend right, which doesn't necessarily mean fashion-forward." Incorporating key style details can help achieve that goal.