Do the Right Thing
If you said you could use a little help, you’re not alone. Fortunately, there are suppliers, both retail and promotional, happy to fill in the gaps and give ethical choices to buyers. Following a model of “conscious consumerism,” EDUN, an eco-aware, socially responsible and fashion-forward apparel company located in Dublin, Ireland, was founded by rocker Bono and his wife, Ali Hewson back in 2005. Christine Driscoll, business development manager for EDUN LIVE, EDUN’s promotional line, provided insight into the company’s mission and the impetus behind their recent launch into the promotional arena. “Consumers have the power to make real positive social impact through making ethical purchases,” explained Driscoll. “Ali and Bono recognized this and decided to launch EDUN as a means to effectuate change on the ground in developing countries and in the minds of fashion consumers. ... Through EDUN LIVE, we can employ more people ... in Africa because the product is easy to learn for workers and we are running large volumes through.”
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- Crystal D