In for a Treat

With plenty of variety and possible strategies, chocolate, candy and mints provide distributors with a product that is memorable in look as well as taste. Like little kids in the piñata scrum, clients will want more. For distributors, that means a plethora of products that not only stand apart from the rest, but also reach clients on a different level—taste. Here are three things to keep in mind while selling chocolate, candy and mints.

The Taste

Brandon Brown, director of marketing at SnugZ USA, West Jordan, Utah, said that edible promotions are so effective because there are a ton of sales strategies and an even larger number of products.

“The best part about candy—chocolates and mints in particular—is that there are so many effective strategies to sell it,” Brown said.

“Besides being USA-made and Kosher, there are many more options, [such as] color blocking with logos, playing off words or a large selection of packaging. This is why candy can fit the mold for any campaign or giveaway.”

It’s a product that directly affects the way people feel. Candy and chocolate have a positive impact on people’s moods—and that is highly valuable when trying to make a marketing connection.

“Being able to transform a person’s mood based on your marketing product is pretty profound,” Brown said. “When someone tastes something enjoyable, like a candy or cookie, a positive feeling occurs. Some people think back to particular food items they ate, and it gives them the same feeling and experience they had while eating it. Giving that personal yet subconscious touch will ultimately be the reason you are remembered.”

Nick Caputi, marketing coordinator at Chocolate Inn/Taylor & Grant, Freeport, N.Y., said that these products stand out because of their ability to be shared with others, in addition to their ability to evoke happy memories.