The Economics of "Buy American"
In a world driven by the bottom line, how American manufacturers โจare able to thrive
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An idea worth considering is that it's creativity, not service alone, that causes many American companies to thrive. Many of the companies interviewed for this piece enjoy positions as creative leaders in their product categories, and have managed to successfully get their items desired for their cutting-edge and captivating designs (see American Apparel, Hampden Corporation). It makes sense, considering that having new, beautiful or innovative items that are also exclusive is a powerful buying motivator that operates outside the realm of the economies of scale, making it a sales element unaffected by importers' price advantages.
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Michael Cornnell
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