AIA Corporation, Neenah, Wis., held its inaugural AIA Power Meeting Event, powered by Promo Marketing. The event, which matches AIA Corporation’s top affiliates with its most valuable supplier partners, was held from Oct. 26 through 28 at the picturesque Arizona Grand Resort & Spa in Phoenix.
“We have received very positive feedback from affiliates attending the event,” said Jim Roccia, vice president of sales at AIA Corporation. “The intimate one-on-one format with supplier partners, who came well-prepared to discuss specific business opportunities, made this a perfect forum to help our affiliates’ growth plans. AIA’s team of Stacey McConnell, Guy Dupuis and Gary Goodhart helped to facilitate networking and the sharing of best practices that ensured affiliates left the event more engaged and energized. The detailed planning and on-site support we received from Promo Marketing resulted in flawless execution. We will definitely be continuing with this strategy through 2016.”