Increasing Demand Calls for Specialty Publication From BroderBros.
Trevose, Pennsylvania-based BroderBros. Co. announced due to the increasing demand for and availability of eco-friendly products, the company will launch a new eco-catalog in November.
“With so many new, sustainable styles, we’ve decided to launch our first-ever eco-friendly apparel catalog,” said Girisha Chandraraj, senior vice president, marketing, BroderBros. Co. “This new [catalog] will feature everything from organic to recycled styles, as well as descriptions of our vendors who operate with high levels of corporate responsibility
In support of an ever-expanding, eco-friendly category, BroderBros. Co. already features an eco-friendly logo in its existing catalogs to indicate earth-friendly apparel styles, as well as a dedicated eco-product page on its Web site. Chandraraj noted between 2007 and 2008, the company grew its eco-friendly assortment from four to more than 20 styles. In 2009, BroderBros. will further expand its assortment of eco-friendly styles to more than 70 items.
About BroderBros. Co.
BroderBros. Co. is one of the nation’s largest distributors of trade, private-label, and exclusive apparel brands to the imprinting, embroidery and promotional product industries, serving customers since 1919. It currently has eight U.S. distribution centers with the capability to deliver to approximately 80 percent of the U.S. population in one day.