Industry Expert Dick Kulick Joins the Proforma Family

Cleveland-based distributor network Proforma recently announced industry expert Dick Kulick has joined the Proforma Worldwide Support Center team as director of business development—training & coaching. In his role at Proforma, Kulick's primary functions include assisting Proforma owners in executing their business development plans, creating client presentations and supporting their major account initiatives through on-site client presentations and impactful RPF/RFI development.

Kulick has more than 30 years of experience in management, direct sales, direct mail and marketing. He specializes in key markets including health care, not-for-profit organizations, insurance and financial. Most recently, Kulick spent more than 10 years at The Shamrock Companies generating an average of more than $1 million in annual sales.

"We're excited to welcome Dick to the Proforma Family," said Greg Muzzillo, founder of Proforma. "He will play an instrumental role in supporting our distributor members in expanding their businesses, securing and penetrating major account opportunities, and hiring and managing sales associates," he said. "Dick's experience and expertise adds another element of support that only Proforma offers."

In addition to bringing Dick on-board, Proforma has also recently launched the "Team Proforma 400" program, geared at arming each Proforma owner with the tools, resources and motivation needed to achieve more than $400,000 in annual sales. Led by Muzzillo, the program includes a weekly "sales basics mentoring & motivational webinar" as well as innovative marketing and planning materials that simplify the sales process and keep members accountable for completing the activities necessary for growth.

Proforma offers its network of more than 750 owners the most support in the industry. Owners receive a full suite of support including access to award-winning marketing programs, a newly enhanced technology platform, financial backing, free credit insurance, the buying clout of a proven vendor network that lowers costs 4-to-10 percent, and more to help each member grow a successful business.

For additional information about Proforma, visit www.proforma.com.

About Proforma
With over 30 years of experience, Proforma remains clearly focused on providing solutions to North American businesses for their graphic communications needs. A leading provider of promotional products, printing services, business documents and e-commerce solutions, Proforma has received numerous awards and is recognized as one of the top-five largest companies in the industry. Proforma serves over 50,000 clients through more than 750 member offices in North America. The Proforma Worldwide Support Center is located in Cleveland, Ohio.