Find Little Risk in Company Rewards
Industry experts weigh in on corporate giving programs
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For distributors, the task is to couple these sentiments with a quality gift or award program that will back the goals of the company. McCloskey noted distributors are trained to sell products or services, but finds many times, a distributor will approach her (or one of her clients) without knowing what the company does or even what industry the company serves. She looks for distributors who have done his or her homework and can answer the question: “How will this gift-giving program motivate [an] executive staff all the way down to line employees?”
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