Industry experts weigh in on corporate giving programs

According to McCloskey, distributors should never forget, “The main objective when recognition and corporate gift-giving programs are rolled out is to retain employees. This is the biggest positive that can come out of any of these types
of programs.”

And, since the bottom line will always be the bottom line, Wurst knows distributors should be well-aware that award products
usually come with higher margins and businesses traditionally keep program specifics in place for an average of three to five years.

So, while the new year may seem just beyond the horizon, and perhaps, beyond current goals, “Distributors have a great opportunity to sell awards by taking advantage of current clients, repeat business and higher margins,”
concluded Wurst.