Industry Leader in Social Media Joins Boundless Network
Headquartered in Austin, Texas, Boundless Network, a technology-enabled branded merchandise distributor, announced Chicago-area distributor Big Frey Promotional Products has joined the company. Boundless Network has completed 11 acquisitions since the beginning of 2008, including the addition of four branded merchandise distributorships in the Midwest region, significantly expanding the company’s presence in the area. The company continues to seek additional branded merchandise partners across the country.
“Seth Frey is a thought leader in the promotional products industry,” said Boundless Network president Jason Black. “It’s exciting to see innovative, entrepreneurial minds partnering with Boundless. I truly believe that Boundless’ technology and infrastructure will enable Big Frey to become an invaluable partner to its clients. I expect to see an immediate positive impact on Big Frey’s business”
Seth Frey started Big Frey Promotional Products in 2003 following the success of Granny’s Goodies, an advertising specialty and corporate gift company he began in 1994. Frey has built a solid customer base with numerous Fortune 500 companies and professional service firms, securing a niche in the recruitment space. Recently, in response to the growing demand for Web 2.0 technologies, Frey incorporated social media tactics to further engage his client base and create a strong virtual presence.
“The ultimate goal of any sales organization is to capture ‘eyeballs,’ and hence, recurring sales opportunities,” said Frey. “Working with Boundless, we are able to integrate our social media strategy with Boundless’ customer technology platform. The combination of these key tactics will certainly strengthen our existing relationships and attract new business from those looking for real value from their branded merchandise partner.”
Frey’s use of social technology includes blogging on his Web site (www.bigfrey.com), posting short video clips to his active YouTube channel (www.youtube.com/bigfreypromo) and frequent updates via Twitter (twitter.com/sethfrey). “Our customer base is technologically savvy, and they demand a partner with the tools to improve brand control while simultaneously maximizing their marketing dollars. Boundless Network’s technology is the only platform in the industry that can help companies achieve this goal. Joining Boundless was a strategic move for my business and my customers,” Frey continued.