InnerWorkings Expands UK Product and Service Portfolio with Acquisition of Merchandise Mania

InnerWorkings Inc., a leading global marketing supply chain company, today announced that it has acquired distributor Merchandise Mania.

Merchandise Mania is one of the UK's leading providers of outsourced solutions within the corporate promotional products sector. With annual turnover in excess of £6 million ($9.6 million) in 2011, the company currently supports campaigns throughout dozens of countries in Europe and Asia Pacific for clients operating primarily within the Financial, Manufacturing and IT sectors. The business employs 33 staff.

"Merchandise Mania has an excellent reputation in the marketplace for high quality service levels and driving cost savings for its long standing clients," said Yves Rogivue, president, EMEA, at InnerWorkings. "The acquisition will provide InnerWorkings' clients with an enhanced product portfolio which will meet the developing needs of our clients."

Simon Dipple, managing director, UK, at InnerWorkings added, "The inclusion of Merchandise Mania to the InnerWorkings structure enables an increased supply of innovative, quality print, POS and promotional services within Europe. Additionally, the acquisition brings together some of the best talent and technology to further extend our outsourced solution."

Simon Patnick, managing director of Merchandise Mania said, "The synergy between our two organisations was immediately obvious and the combination of InnerWorkings expertise and its complementary services will provide significant benefits to existing clients. Our management team is looking forward to providing them with the continuity of service they have come to expect from us, combined with the new opportunities this relationship affords."

For more information, visit www.inwk.com.