InnerWorkings Named AstraZeneca's Exclusive Marketing Partner
Chicago-based InnerWorkings Inc. has become the exclusive North American marketing execution partner of AstraZeneca, a biopharmaceutical company operating in more than 100 countries.
During the seven-year agreement, InnerWorkings Inc. will manage AstraZeneca's marketing print operations across North America, as it aims to improve AstraZeneca's transparency and reporting as well as strengthen its brand impact.
"Our new partnership will streamline our marketing and sales collateral and provide an unprecedented level of detail and control," said Ed McAndrews, head of procurement in North America at AstraZeneca. "With InnerWorkings at our side, we can maximize our marketing resources while retaining brand consistency."
InnerWorkings Inc.'s three onsite teams based in Delaware, Maryland and Pennsylvania will help AstraZeneca sharpen its financial visibility, unify its brands and enhance its marketing effectiveness. By tapping InnerWorkings Inc.'s $1 billion buying power, AstraZeneca hopes to gain vital insights, promote sustainability and refine its marketing spend.
InnerWorkings Inc. also serves top-tier global pharmaceutical clients such as Pfizer, Sanofi and Novartis.
For more information, visit www.inwk.com.