InnerWorkings to Oversee Sierra Club's Brand Management
Sierra Club, San Francisco, has entered an exclusive multiyear agreement, permitting InnerWorkings Inc. to run the nonprofit's marketing via direct mail, promotional products and membership materials. In addition InnerWorkings will provide on-site staff to help to manage sourcing, management, distribution and ongoing support.
"I am incredibly excited about our partnership with InnerWorkings as we will have greater management of our costs and an improved process for managing our print and procurement needs," Michelle Epstein, Sierra Club's deputy chief advancement officer of membership and direct marketing, said. "The savings we will experience from this new partnership can be directly reinvested into broadening our reach and supporting Sierra Club's mission to explore, enjoy and protect the planet."
Sierra Club is one of many nonprofits InnerWorkings supports. Aside from nonprofits including the Easter Seals, Feeding America, National Wildlife Foundation and World Wildlife Fund, InnerWorkings also works with large, multinational companies in more than 40 countries around the world
"We look forward to establishing a long-term partnership with Sierra Club in order to help [the organization] make the most of [its] resources," said John Eisel, InnerWorkings' chief operating officer. "Our platform is designed to meet the needs of leading nonprofits, such as Sierra Club, by delivering best-in-class brand-management services that allow nonprofits to run their fundraising programs with optimal impact, innovation and efficiency."
For more information visit www.inwk.com.