InnerWorkings Receives Point of Purchase Advertising International Awards
InnerWorkings Inc., Chicago, received a silver medal and two bronze medals from Point of Purchase Advertising International at the annual Outstanding Marketing at Retail Achievement (OMA) Awards. The distributor additionally received five certificates of excellence in the Graphic Design USA: 2014 American In-house Design Awards Competition.
"These awards validate our commitment to offering creative services that drive total marketing execution for the brands we serve. We're honored to have our on-site design support and impactful point-of-purchase display expertise recognized by the marketing industry," said Michael Kolbrener, managing director of creative services for InnerWorkings.
Seventy-five companies entered more than 460 entries in 27 industry categories during the 56th OMA Awards. InnerWorkings wins were for point-of-purchase display designs for Pernod Ricard brands. The silver medal was for the Kahlúa Spectacular Display with Steam, a coffee-cup display with a custom-built, motion-sensor smoker unit, that helped the company to increase sales by 12 percent. The bronze medals were awarded for two different Jameson displays. The Jameson Distillery Rack Display featured stacked barrels to showcase bottles and increased sales by 13 percent while the Jameson Barrel Rack Display with Dimensional Pole Topper, which included a display of bottles shelved with a barrel topped with a cooler of iced product, also provided a 13 percent increase in sales.
"We're especially proud of the results Jameson Irish Whiskey and Kahlúa have achieved based on our collaborative design relationships," Kolbrener said.
"A true partner from the start of the concept to retail execution, InnerWorkings gets us there with expertise, value and timeliness. We depend on them to make us look good, both internally and with our customers." Carol Giaconelli, point-of-sale director for Pernod Ricard, said.
The Graphic Design USA awards had 4,000 entries submitted. InnerWorkings was awarded with five honors for its work with PNC Bank.
It's WorkPlace Banking, consumer and employee brochures were designed to attract companies and their employees to bank with PNC and were successful in influencing more than 50,000 employees to participate in WorkPlace Banking. The PNC Bank Merchandising Campaign helped consumers understand the full breadth of products and services PNC offers.
"Having InnerWorkings serve as our on-site creative design studio is proving to be a success. The team brings design leadership and skills and takes the time to fully understand our goals before presenting fresh ideas," said Deborah Van Valkenburgh, senior vice president of strategic brand management—corporate marketing, PNC. "By leveraging the full power of InnerWorkings capabilities from strategy through to design to execution of marketing materials, we also realize marketing supply chain efficiencies that contribute to bottom-line results."
For more information, visit www.inwk.com.