Lower the Handicap
Innovations in golf apparel help improve sales and game play
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A sport pinched uniquely between demands for high performance, comfort and style, golf is host to an interesting array of technical fabric innovations. James DeHoff, national sales manager for Hebron, Ohio-based Heritage Sportswear, explained some of these advancements.
Moisture Wicking
One of the larger areas of performance fabrics, moisture wicking is especially important in golf apparel. Besides keeping the wearer free from heavy, sweat-bogged clothes that may impede swing technique or concentration, it also helps to keep a clean appearance—beneficial to any business deals that may be happening on the course.
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- Companies:
- Heritage Sportswear
- PVH Career Apparel
Michael Cornnell
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