The Big Business of Caring
Insight and advice on the maturing nonprofit industry
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Nonprofits are big business with big dollars attached. With Susan G. Komen claiming ownership of the color pink and trademarking the slogan "for the Cure" (thus preventing any other nonprofits from being accidentally or unknowingly affiliated with Susan G. Komen for the Cure), the picture of nonprofit organizations as corporate dollar-generating entities comes more clearly into focus. These folks, kind and caring as they may be, are not messing around. And with the fundraising dollars pouring in, nonprofit efforts to build their brands and send resounding "thank-yous" to their supporters have become increasingly important.
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- Companies:
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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