The Big Business of Caring
Even in the midst of economic recovery, Americans are still giving. The Giving USA Foundation reported in 2009 that even though charitable donations were down 3.6 percent, the dollars given that year were estimated at $303.8 billion. Money like that, even if down a few percentage points, is not to be scoffed at. This is where the distributor sales professional comes in. With every dollar given, every check cashed and every card swiped, a recognition gift is given in return. "It appears that the core trend going on today is the nonprofits' desire to recognize all of those who support them; this involves either their corporate sponsors or their volunteer base," said Christopher Duffy, senior vice president of marketing for Bag Makers, Union, Ill. "In both cases goodwill is guaranteed, their association with the nonprofit secured and the overall message of the nonprofit is strengthened."
- Companies:
- A La Carte
- Bag Makers