Merging Merchandise
Promo Marketing: Why do you feel it’s important for promotional clothing to have a retail feel?
Nadia Santoli: It’s no surprise that corporate apparel continues to evolve and progress—in fact, many suppliers in the industry are inspired by current retail trends and have adopted a fashion-forward mindset when designing their own garments. Unique features, technology, detail, style and coloring prove to be top of mind when developing new products and collections.
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.