PM: What are some fashion trends you see appearing in promotional apparel?
NS: Here are three big trends:
The Evolution of the 3-in-1
3-in-1 jackets have always been a practical source for the fall and winter months. If a wearer doesn’t want to sport a heavier jacket, simply removing a layer will do the trick. As of late, 3-in-1’s have evolved to interactive jackets (with both a lightweight piece and fleece component). A corporate active wardrobe can be enhanced with a versatile and stylish interactive jacket that features a loop system. Loops secure both layers together, and can usually be found at the neck and sleeves.
Performance Details That Work
The incorporation of the less visible, but comfort and function-driven moisture wicking performance, is evident in many mid- or outer-layer pieces this season. Moisture-wicking was initially used in base layers to keep professional athletes comfortable underneath their uniforms. Now, distributors are looking to see it presented in performance shells and fleece pieces, as well as insulated jackets, for a variety of uses and segments.
The demand for heathers (or mélange) is getting stronger and stronger, as it offers a variation of fabric interest that adds to the visual value of a garment. Traditionally seen in dark grey or dark navy, heathers are now more frequently combined with different design details like pops of colors throughout trims and zippers, or unique style lines. Aside from the navy’s and grey’s, other popular heathered colors trending right now are burgundy, forest, khaki, silver or platinum. Great examples of heathered outerwear include insulated jackets, bonded fleece jackets or sweater fleece jackets. Sophisticated, dressy mélange jackets are suitable for a versatile city lifestyle, outdoor activities or style-conscious companies, while mélange bonded fleece or sweater fleece apparel is great for team-building events, outdoor activities and sports-oriented companies.
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.