PM: What role do popular name brands play in the promotional world?
NS: The recognition of a name brand is what drives many customers to purchase promotional apparel products, as their decision is brought together by the use of the brand’s iconic logo. But what does that logo mean? That logo becomes the point of recognition, which becomes as powerful as the customer’s name. Corporate end-users may become popular through association to certain characteristics of a name brand: good quality, trend-setting designs, advanced technology, aspirational lifestyle, defining imagery and great marketing, just to name a few. Sometimes in certain industries, this becomes a stamp of approval to the customer, if the staff and representatives are wearing retail-branded apparel.
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.