Merging Merchandise
Integrating retail inspiration into your apparel promotions
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As well, customers are now expecting promotional clothing to have a retail feel—they no longer want to buy just a typical, boxy cotton polo anymore. Today, wearers are looking for diverse, versatile pieces that are fashionable enough to wear anywhere, anytime.
PM: What are a few tips you have for selling retail inspired apparel in the promotional world?
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Ashley Chiaradio
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Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.
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