International Marketing Advantages Opens European Office
International Marketing Advantages, a consulting company specializing in marketing as well as mergers and acquisitions based in Providence, R.I., has opened an office in Lausanne, Switzerland. Company president, Michael Woody, announced Bjorn Härenstam—formerly director of international sales for Switcher, a European apparel company—will lead the affiliate.
“Given the strength in the Euro, and increasing interest in trans-Atlantic marketing partnerships and acquisitions, now is the perfect time to have a more immediate presence in Europe.” Woody commented. “Bjorn, with his extensive network of European contacts, wealth of experience and expertise in European compliance issues, is the perfect person to increase our visibility with European promotional products companies,” he added.
Härenstam has a global track record of profitable international business development and key account management throughout the European market. A resident of Lausanne, Switzerland, Harenstam has been involved in the promotional products, corporate apparel and fashion retail businesses.
Formerly, Härenstam was director of sales and marketing and international business development for Switcher, a leading European apparel company focused on socially and environmentally responsible manufacturing.
“There is an ocean of business to develop and explore in Europe and throughout the world,” said Härenstam. “The promotional products industry and its marketing and distribution services have become global, with an increasing emphasis on environmental issues, social compliance and improved quality. With International Marketing Advantage’s expertise and network, we will together help our clients navigate these new global waters,” he concluded.
For more information on International Marketing Advantages, visit www.imadvantages.com
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