INX International Invests In Print-On-Demand/Fulfillment Business Gooten
Ink and coating manufacturer INX International announced yesterday that it has completed an investment agreement with technology and fulfillment company Gooten, allowing the New York-based company to expand its print-on-demand network and capabilities, and also allowing INX to expand its digital printing business.
"We are excited to welcome INX as an investor in Gooten," Gooten CEO Brian Rainey said in a statement. "As a globally recognized leader in high performance printing inks and coatings, INX's investment in Gooten recognizes our shared commitment to sustainability, quality, and excellence in everything we do. With the support of INX, we are excited to continue driving innovation, expanding our reach, and delivering exceptional value to our customers and partners through Gooten's sustainable, on-demand fulfillment model."
Through the partnership with Gooten, INX plans to develop more products and invest resources related to the company's direct-to-object sector.
"We see Gooten as a catalyst for enabling sustainable, on-demand manufacturing across several categories of interest for INX," INX vice president of strategic planning and innovation Shane Bertsch said. "We are eager to partner with the Gooten team to bring high quality digital printing solutions and services to our customers and partners."
The concept or print-on-demand has become a major talking point in the decoration and promotional products industry. We've reported on case studies where printers have brought in six-figure revenue from single apparel designs through print-on-demand.
It allows decorators to take advantage of seasonal tie-ins or pop culture moments, or also produce branded products as part of installations and events.
Brendan Menapace is the senior digital editor for Promo Marketing. While writing and editing stories come naturally to him, writing his own bio does not.