iPROMOTEu Launches A Woman's View Program
iPROMOTEu, Wayland, Mass., started a new initiative called A Woman's View, which was designed for the growing number of women in the promotional products industry. At iPROMOTEu, 43 percent of distributors are women, so the program aims to support the unique needs specific to the trade's businesswomen.
“I am very excited about the launch of A Woman’s View for the female affiliates,” said Candace Plunkett, iPROMOTEu's program manager. "It is no secret that women face unique challenges in the promotional product industry, and our goal is to provide comprehensive resources identified by the Women’s Advisory Committee through various platforms. We are building a community for women where they can discover resources, discuss challenges and brainstorm solutions with fellow women affiliates. This is an exciting benefit and a tremendous value to all women and it is being offered exclusively to iPROMOTEu women affiliates.”
Past A Woman's View webinars focused on developing effective elevator pitches plus networking tips and utilizing social media to boost revenue.
“It was motivational to get actionable ideas from other respected women in and outside of the promotional products industry," committee member Stephanie Zafarana said. "I look forward to my continued personal growth and involvement.”