The L.A. Times identifies a generational shift as the main culprit. "Many under-30 tech entrepreneurs see the paper rectangles as an anachronism," Stevens said, and points to the proliferation of social media and other electronic resources as reasons why business cards are failing.
It's not hard to see how the humble card is an endangered species being outcompeted by more evolved predators. Business networking sites and apps like LinkedIn and Bump have skyrocketed over the past few years, boasting 85 million and 77 million users respectively, and the increase in smart phones allows people to store and transport the information from thousands of business cards in one device.
- Companies:
- Gill Studios
- Navitor
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.