Yet the rise of electronic solutions only tells one part of the story. Business cards are a staple product for many printers and promotional products suppliers, and remain popular with large segments of the business world—just ask any lawyer or real estate agent if they still carry cards.
According to Bridget O'Brien, vice president of marketing communication for Vistaprint, The L.A. Times' death knell for the popular product may be premature. "Business Cards are alive and well, particularly in the micro business industry, which Vistaprint serves," she said. "What speaks to the continued popularity of business cards is the number of companies now offering them and still entering the space. At one point in time Vistaprint was one of the few online options for business cards, today there are dozens of companies that offer them."
- Companies:
- Gill Studios
- Navitor
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.