It's the Outside That Counts
Sick of screen printing? Exasperated with embroidery? Try one of these four decorating techniques for your next apparel promotion
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Sean Norris
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According to Carleen Gray, chief marketing officer for Stahls' ID Direct, St. Clair Shores, Mich., full-color digital logos also offer fast turnaround times and no per-color fees, and can be applied to almost any fabric, including cotton, polyester, Lycra, spandex, nylon and leather. "Full-color digital logos make it possible to decorate various promotional items all with the same technique, to keep a consistent logo for brand recognition," she said. "It's a great decorating solution for short runs and difficult-to-decorate items."
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- Companies:
- Dyenomite
- Rockland Embroidery
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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