The PPAI Suppliers Golden Achievement Awards are given each year to distinguished suppliers for craftsmanship, creativity and graphic arts. The Top Secret sales kit was the brainchild of Jill Randolph, product marketing manager for Senator, and was designed for the company’s top distributors. It features a sleek, mailable sample tin, simply marked on the outside with the Senator Logo and the words “TOP SECRET” in an appropriate, stencil-style font. Upon opening the tin, recipients hear the theme song to Mission Impossible, and read a well-designed “clandestine” message explaining that the contents of the tin are “For Your Eyes Only.” The card continues to explain an above end quantity promotional offer, with a secret panel that reveals seven of the Senator pen styles featured in the program. Asking the recipients “If you choose to accept this mission...” the kit cleverly provided similar, coded cards for distributors to use with their own customers.
- Companies:
- Senator USA