Jack Nadel International Extends Contract With The Coca-Cola Company
Jack Nadel International (JNI), Culver City, Calif., has expanded its scope of authorization with The Coca-Cola Company. JNI was granted authorization to support the national custom merchandising programs for Coca-Cola's brand teams, joining a select group of promotional marketing agencies.
Jack Nadel International, currently an authorized Coca-Cola supplier, was granted a four-year contract extension thru 2015 as well as the right to work on national custom merchandising programs for Coca-Cola's national brand teams.
Jack Nadel International is ranked 15 in the Top 50 Distributors list by Promo Marketing and is a current authorized Coca-Cola supplier to their bottler network and field offices. JNI boasts 22 offices nationwide as well and offices in London that service Europe. JNI offers an in-house design team and graphics services, on-site warehouse and fulfillment services which currently service catalog programs as well several online store programs.
JNI was established in 1953 and was one of the first companies to import products from overseas, and maintains relationships with many factories to this day. This allows JNI to manage project costs, quality control and compliance as well as delivery. JNI also offers their clients privileged pricing via their preferred supplier's network.
"We feel that that our ability to source and produce locally as well as overseas definitely helps all of our clients save time and money on their projects, especially a client such as Coca-Cola," said Sona Ross, account executive for Coca-Cola at Jack Nadel International.
"We really strive to listen to what our clients are trying to achieve and communicate with their brand. Then we use our creativity in sourcing new products and new ideas, for a fresh, more retail approach to promotional merchandising," said Allison Gutierrez, also an account executive for Coca-Cola at Jack Nadel International.
Craig Nadel, president of Jack Nadel International, added, "Allison and Sona have unique views of how Coca-Cola works from the ground up to Atlanta. They are a great team that brings years of experience in the industry to the Coca-Cola account."