Baby, It's Cold Outside
Jackets and outerwear heat up fourth quarter promotional product profits
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"Jackets and outerwear are an integral part of our lifestyle. We are all fashion-conscience to some extent," said Charlie McGuinness, national sales manager, corporate and golf divisions for MV Sport/Weatherproof, Bay Shore, N.Y. And now is the time to begin planning your sales efforts around this market. "Fall in particular is a time when people start wearing lightweight jackets and then start thinking about buying a coat for the long cold winter season," McGuinness continued.
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- Companies:
- MV Sport/Weatherproof
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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