Baby, It's Cold Outside
Jackets and outerwear heat up fourth quarter promotional product profits
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So what should a distributor know to become more outerwear savvy? There is a lot more to it than it just being warm and having a high-quality zipper. There are as many options on a piece of outerwear as there are in a new car, and knowing the difference of what makes a jacket great for a particular promotion is of the utmost importance. Doug Burkett, president of Nucom/Burk's Bay, New Hope, Minn., stated, "The creative distributor is able to take these unique needs and match them to a product that might not have been available previously. We're carrying over 40 different jacket styles to meet [the] demand for niche product."
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- Companies:
- MV Sport/Weatherproof
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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