Printed Catalogs Gain Popularity
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The Direct Marketing Association reported that catalog mailings grew in 2013 for the first time in six years to 11.9 billion, pointing to a potential renewed interest in printed catalogs.
Retailers are now seeing that printed catalogs are a useful branding tool that can increase sales, as a reported 31 percent of shoppers have a catalog with them when making online purchases. Brands such as J. Crew, Williams-Sonoma, Bloomingdales' and Saks Fifth Avenue continue to mail to consumers.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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