Jetline Announces Joe Hoffmann as New Vice President of Business Development and Dena Rothstein as Director of Marketing
Gaffney, South Carolina-based Jetline has named Joe Hoffmann vice president of business development. Hoffmann, an industry veteran of 11 years, most recently served as Jetline’s marketing director where he conceived, built and guided the company’s marketing programs. In his new role, Hoffmann will drive the development, growth and management of Jetline’s direct and indirect sales channels.
Jetline also announced that Dena Rothstein has been named Hoffmann’s successor as director of marketing. Rothstein joined Jetline in late 2009 after spending six years as core merchandiser for leading promotional products distributor ePromos. Rothstein will be responsible for all creative and strategic brand development, traditional and online advertising, search engine optimization, merchandising and all inbound and outbound marketing efforts. Both Hoffmann and Rothstein will report to Michael Honig, Jetline’s president.
Jetline is an industry supplier of safe and effective promotional products for the advertising specialties industry. The privately owned company is headquartered out of its new, state-of-the art, 200,000 square foot facility in Gaffney, S.C., where it manufactures a wide variety of customizable products including bags, drinkware, stress relievers, writing instruments and more to its distributor customers. Jetline has entered the Quality Certification Alliance (QCA) accreditation process.