Jockey Announces New Partnership with River’s End Trading Company

Jockey International Inc., Kenosha, Wisconsin, is beginning a licensing partnership with River’s End Trading Company, a leader in the corporate apparel category. River’s End will be the exclusive licensee for men’s and women’s apparel in the promotional marketing and the premium channels.

“We are very excited to collaborate with Jockey, who is a leader in its industry, to create corporate apparel supported by the strength of the Jockey brand and global recognition,” said River’s End Trading Company owner and CEO Richard Ward. “These quality characteristics combined with great value will make our partnership innovative and successful.”