Jockey Announces New Partnership with River’s End Trading Company
Jockey International Inc., Kenosha, Wisconsin, is beginning a licensing partnership with River’s End Trading Company, a leader in the corporate apparel category. River’s End will be the exclusive licensee for men’s and women’s apparel in the promotional marketing and the premium channels.
“We are very excited to collaborate with Jockey, who is a leader in its industry, to create corporate apparel supported by the strength of the Jockey brand and global recognition,” said River’s End Trading Company owner and CEO Richard Ward. “These quality characteristics combined with great value will make our partnership innovative and successful.”
“We believe that the Jockey and River’s End partnership will be highly successful and we’re pleased to work with a partner that has a demonstrated history of producing excellent products in this important category,” said Milou Gwyn, Jockey vice president of domestic licensing.
About Jockey International Inc.
Jockey International Inc., is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world.
For more information on Jockey International, visit www.jockey.com.