Jurassic World's Huge Promo Push Now Includes Limited Edition Cereal Boxes With Built-In Video Screens
On May 31, we reported that "Jurassic World: Fallen Kingdom," which hits theaters this Friday, June 22, has a promotional budget of $185 million, more than double its spending for the first installment three years ago. It's even bigger than Disney's "Avengers: Infinity War," which reached $150 million.
With such a large budget, the film managed to partner with some major brands, including Jeep, M&M's, Juicy Fruit, Skittles, Dr. Pepper, Dairy Queen and Doritos.
— Jurassic World (@JurassicWorld) May 30, 2018
While it's got to be hard to top a Jurassic Park-themed Jeep Wrangler, Kellogg's has earned itself some promo clout with the release of special edition boxes for its Frosted Flakes and Keebler Fudge Stripe products.
The boxes, available exclusively on Amazon for $24.99 each, feature branded content including art and images from the upcoming film, an embedded screen that plays more than five minutes of behind-the-scenes content, free movie tickets and Jurassic World-themed popsicle molds.
— Variety_Film (@Variety_Film) June 18, 2018
The video content consists of interviews conducted on-set with stars and creators from the upcoming film as they discuss the production process and other details about the making of "Jurassic World: Fallen Kingdom."
Overall, the custom boxes should prove to be a hit with fans of the film and Kellogg's products alike. If the latest installment of the Jurassic Park series is as successful as we think it'll be, it will have a lot to do with the $185 million promotional budget and how it allowed the film's marketing team to partner with some true heavy-brands. With product tie-ins ranging from Kellogg's boxes, to Doritos bags, to Dr. Pepper cans, Kinder Joy toys and beyond, "Jurassic World: Fallen Kingdom" should be more than ready to claim its place on the summer blockbuster throne.
Speaking of summer blockbusters, check out the latest edition of the Promo Marketing Podcast, in which our own Sean and Brendan discuss the marketing campaigns behind "Deadpool 2," "Jurassic World: Fallen Kingdom" and "Solo: A Star Wars Story," as well as interview Chuck Fandos, CEO of Facilis Group. This news about Kellogg's tie-in promotion came too late for the podcast, but rest assured it'd have been up there in our rankings.