Justin Case Acquires Superex's Assets
Justin Case, Markham, Ontario, Canada, has acquired the assets of Superex, Toronto, Ontario, Canada. Janet Trachter, Superex's vice president of marketing and sales, will join Justin Case in the same capacity.
"The Superex product line is recognized as a leader in the power and safety category and fits perfectly with Justin Case," Max Baer, Justin Case's president, said. "That and being able to have Janet join our company makes it a very exciting deal."
Trachter is an industry veteran who managed sales and marketing for 18 years at Starline Inc., Grand Island, N.Y., before moving to Superex six years ago. Several key individuals from Superex also will be joining Justin Case.
"I love this industry and Justin Case is exactly the kind of company that makes it great," Trachter said. "Having the right team members together at an exceptional company is like being the coach of the 1992 Olympic basketball Dream Team. I can't wait to bring home the gold."