Kanye West Hoping to Receive Sunday Service Clothing Line Trademark Approval

By Joseph Myers

Many Christians believe that they should not work on Sundays, seeing those occasions as days of rest. Kanye West must not abide by that thinking.

The highly regarded rapper is looking to obtain a trademark for his Sunday Service clothing, and should his application meet federal approval, he will be earning some serious scratch on those revered days through well-attended weekly church gatherings.

Kanye West wants to trademark "Sunday Service" for a new clothing line. ✝️ https://t.co/pbku9xeO3Q pic.twitter.com/JHhbFEJxoN

— Complex (@Complex) July 24, 2019

The 42-year-old performer’s feats, not to mention the antics of wife Kim Kardashian and her family, have given Promo Marketing some interesting chances to chronicle just how far that people will go to earn a buck. With respect to West, he most recently reached our radar in April, when people balked at the prices for his Coachella Valley Music and Arts Festival merchandise, especially since he hawked it on Easter Sunday.

Those items, including dresses, footwear, headwear, jackets, loungewear, scarves, shirts, socks and tops (what, no love for gloves?), would become the protected apparel options within the Sunday Service clothing line. Since West is worth a reported $240 million, the man does not exactly need to be pondering ways to increase his bank account, but since the Coachella products went for such high prices, it is likely a fair assessment that the Sunday Service garb is going to have consumers looking to the heavens and wondering why he thought to charge them so much. What’s funny, though, is that they will likely pardon his economic sin and purchase a product or two anyway, as they definitely do not want for him to consider them “heartless.” (Thank you.)

However, isn’t West the one who should truly feel pangs of guilt? His morning Sunday Services give people a free opportunity to see him perform and share their faith with him, so one could argue that he has every right to monetize his presence in some way. But, another person could say that he could take a much higher road and just abstain from selling anything, focusing solely on walking away from the services with only good vibes from the attendees and not their cash, too.

Should West, if the Sunday Service merchandise becomes trademarked, keep prices low, or—pun totally intended—is the sky the limit?